Music for Your Winery

The Music Your Customers Know and Love

Ready to get started? Call 586-978-4214 today.

SiriusXM Knows Winery Music

Our Music's Just Good Business

Music is a universal language that creates a vision in people’s minds as they go about their day. When consumers are interested in wine tasting, coupling music with the drinking experience is only a natural progression. You want to overwhelm the visitors’ senses with engaging stimulation that’s memorable and positive. Taste, touch, visuals and sounds can all culminate into an extraordinary experience at your winery. Don’t turn on the local radio station when you can add SiriusXM Music for Business into your winery. The difference during a given visit is profound for your customers.

200+ Channels

200+ Channels

Choose from over 200 music channels spanning 12 genres crafted by the experts at SiriusXM.
Family Friendly Lyrics

Family Friendly Lyrics

All of our business channels for franchise radio are family friendly with no explicit content or suggestive lyrics.
No Interruptions

All Music. No Interruptions.

Every business channel is programmed free of DJs, commercial interruptions and station IDs.

Licensed and Legal

If you play music in your business it has to be licensed. Rest easy, with SiriusXM business all of your licensing is covered.
Central Management

App Control

Change channels and control your speaker(s) from the intuitive Sonos smartphone app.

Wireless Speakers

Stream your music in your business over any of your wireless Sonos speakers.

SiriusXM Music for Your Winery

Influence the Wine's Taste

Try an experiment where you taste wine in a silent room compared to a music-filled space. The entire experience is different with the right songs floating through the air. Exotic, classical or jazz tunes might match well with your particular wines. Researchers have stumbled upon sensory experiments that show preliminary results surrounding taste changing with music playing in the background. It's possible for your customers to enjoy a bottle of wine even more when relaxing music is part of the environment. This sensory stimulation is a mental trick that's only perceived as a positive aspect of any winery.

Automatically Change Genres

You might run a small outfit out of your own vineyard. There are several tasting rooms with distinct differences such as white versus red wine. Set up your winery music to change as customers enter different rooms. Upbeat songs might complement a strong wine while the tunes change to ballads as the customers move toward a more mild drink. Your SiriusXM service has the ability for automatic setups that alter the music according to your needs. Use this feature to really forge a personality within the winery.

No Expensive Live Music

You may have considered live music for your winery as competition heats up in this industry. Although live music is a perk for visitors, it has some costs that may cut into your profit margins. With more than 100 channels, SiriusXM Music for Business gives you endless choices when it comes to song selections. Fill your winery with music played on high-quality speakers. Your visitors will end up concentrating on their drinks instead of the live band playing in the corner.

Worry-Free Licensing Coverage

A major concern for businesses today is dealing with music licensing. Commercial entities cannot play music in their businesses without paying fees to the artists and labels. By subscribing to SiriusXM Business, you're covered by the service's policy. Every song played on each channel has the licensing supported by the SiriusXM team. You simply turn on the satellite or Internet music, and you can focus on treating your customers well. As a result, no surprises from the licensing agencies will arise from playing unlicensed tunes at your winery.

Recommended Winery Music Channels


Top 40 Hits

What You'll Hear
From pop to hip-hop and rock to R&B, SiriusXM Hits 1 plays The Most Hit Music!
Dance & Electronic

Smooth Electronic

What You'll Hear
Chill out with a cool, relaxing mix of down-tempo electronica and rock.

Smooth Jazz

What You'll Hear
Smooth and cool — a sophisticated landscape of contemporary jazz.

New Country

What You'll Hear
The road to New Country direct from Nashville.


What You'll Hear
Easy instrumentals and vocals of popular melodies from the last 60 years.

Siriusly Sinatra

What You'll Hear
Music from Frank Sinatra and the greatest singers of all time.


What You'll Hear
Reimagined Pop & Rock Classics
View All Channels

Inspire Your Employees

Your employees may love the winery atmosphere, but they still need some encouragement during each workday. The SiriusXM Business music filling the winery can also be chosen by the employees. They might prefer a certain genre to match a favorite wine.

In many cases, they have an intimate knowledge of the wines because of daily, sipping practices. Allow them to expand their expertise by enhancing the business's ambiance with the perfect, song selections.

Benefits of Music in Your Winery

Centrally Control Radios via the Web

Conveniently access the portal from any smartphone, tablet or computer where you can manage all of your radios from one place. Play the same music throughout all of your franchises or manage them individually.

Add SiriusXM to Your Franchise Starter Kit

Provide custom equipment and service packages to meet exact specifications of your business concept. Our web team will create a co-branded website to manage product orders and franchise interaction which provides a one-stop-shop for you to order products, installations and support.

Program the Radio to Change During the Day

Use music schedules to program the radio to automatically change channels base on the time and day. You can also change the volume level. SiriusXM gives you complete control.

Connects to any Commercial Audio System

Connect your radio to your existing sound system or let our music professionals help you design the perfect audio system for your business. We focus on easy-to-use internet and satellite radio solutions at a price that makes sense.
Ready to get started? Call 586-978-4214 today.

Recommended Add-Ons

MessageOn Hold


Entertain your callers and reduce their perceived wait time by adding Message On Hold. People form opinions about your business within the first 10 seconds. Grab their attention from the start!

Commercial Audio System


Whether you’re a small or large business, our audio team has the skills and experience to bring your audio environment to life. We offer easy-to-use solutions at a price that makes sense.